After a busy, complex shift, sending a text or picking up the phone may be the best way to decompress. Whilst for others, posting a Tik Tok, recording a video for Youtube, sharing a story on Facebook or Instagram, and even writing an article on LinkedIn is becoming a more popular approach. Utilising technology platforms to connect with others is now part of our everyday life, but for nurses and midwives we must understand what inappropriate content looks like in order to remain professional and not be misrepresented. So, we’ve put together this guide on the obvious and not-so-obvious rules for social media.
Understand employer policies (on using social media)
Step one is to understand what you are and are not allowed to post on social media based on your place of employment.
Sharing the location of where you work and any identifying items such as your uniform, ID and logo of your workplace may not be permitted. Information such as this is good to know before you post a selfie on your first day proudly wearing your uniform out the front of the hospital.
Even if you are consciously more careful about disclosing where you work, it’s often relatively straightforward to track this information down through the public register or by making connections using available pieces of information.
Know how to set and manage your online account privacy settings
Have you ever looked up your account from another's personal phone, laptop or through an incognito search? It may be interesting to find you are sharing more personal information than you thought you were.
Review your photos and key contact information such as your date of birth and phone number to ensure you’re only showing the details you’re comfortable with for both strangers and your workplace to see. Technology giants who own companies like Facebook and Snapchat are constantly updating policy and procedures related to privacy, so review and adjust your settings accordingly.
Maintain patient confidentiality
Though we work closely with patients and their families, often sharing intimate, funny and heartbreaking times together, we have a legal obligation to protect their identity at all times. No matter how “good” the story may be to others, no names, identifying features or images should ever be shared.
Take care when posting privately relating to work, as issues have occurred due to nurses thinking they are communicating privately when they are not.
Examples of avoidable situations (as documented on the AHPRA website):
A radiographer proudly posts a selfie of his first day on the job – in front of an x-ray he had taken earlier, showing an open, compound fracture. The radiographer thought he wasn’t compromising patient privacy but was unaware that the name of the patient could be read if the image were enlarged.
If you are new to phrases and concepts of privacy, confidentiality, defamation, cyber-bullying, libel and copyright, now is a great time to familiarize yourself with their meaning. Talk to your Human Resources team about what is allowed and check out the key information found through the Australian Health Practitioner Regulation Agency Australian (AHPRA) relating to social media.
While social media effortlessly brought the world together during the pandemic, it is crucial to understand that as a healthcare worker you have a very important role. You can quickly land yourself in hot water if you do not understand the world of social media and make a careless mistake.
Make smart decisions and above all protect your patient’s privacy.
For the “Guidance to Nurses and Midwives on Social Media and Social Networking Tip Sheet,”
click this link.